The hit Prime Video series “Clarkson’s Farm” brings modern agriculture to millions of viewers worldwide. A new co-star on the Diddly Squat Farm is the autonomous field robot FD20 from FarmDroid. In the episode airing today, June 11, 2026, the robot demonstrates how it supports farmers in sustainable management through automated processes, precise seeding, and mechanical weed control.
Jeremy Clarkson first saw FarmDroid at LAMMA in 2025, where he was looking for ways to reduce the amount of manual labour on the farm. He was impressed by the robot’s remarkable precision in both seeding and mechanical weed control. Clarkson recognised the technology’s potential to make farming more efficient while reducing the need for time-consuming manual work.
The robot from the Danish pioneer in solar-powered field robots autonomously handles both seeding and mechanical weed control, operating with GPS accuracy of up to eight millimeters. By precisely placing each seed, it can mechanically weed both between and within crop rows. This reduces the use of crop protection chemicals, protects the soil, and relieves farmers, especially in labor-intensive crops.
“Having our robot featured in an internationally successful series like Clarkson’s Farm shows that autonomous field robotics is no longer just a topic for the future,” says Kristian Vest Warming, CEO of FarmDroid, whose robots are now deployed on more than 550 farms worldwide.
“Farmers are looking for solutions to rising production costs, labor shortages, and growing sustainability requirements. Autonomous systems can make an important contribution while also improving farm profitability.”
Even More Power: New FarmDroid Generation Coming in 2027
Alongside growing public attention, FarmDroid has announced the next stage of development for its robotics platform. The company will expand its product range for the upcoming season with a completely new field robot.
The new generation will be larger, wider, and significantly more powerful than the current model. With higher working speeds, greater area coverage, and substantially increased capacity, the new platform is designed for farms looking to manage larger areas with autonomous systems. The official market launch is scheduled for September 2026, with the first customer deliveries expected in spring 2027.
“By expanding its portfolio, FarmDroid is responding to the increasing demand among professional arable and specialty crop farms for autonomous solutions. Over the past years, the company has continuously expanded the applications of its technology and increased the capacity of its systems”, says Eddie Bolding Pedersen, Global Head of Sales and Marketing at FarmDroid.
Pioneers in the Digitalization of Agriculture
The appearance in “Clarkson’s Farm” demonstrates the growing practical importance of autonomous technologies in agriculture. Topics such as resource efficiency, soil protection, labor management, and the integration of digital systems into daily operations, are becoming increasingly relevant in light of economic and regulatory challenges. FarmDroid views autonomous field robotics as a key component in supporting sustainable and economically viable farming in the future.